An interior wayfinding system repurposes an off-the- shelf modular racking system, reducing fit-out costs in a way that is both ownable and utilitarian. The sound recording symbol Ⓟ has been adapted from the Arial glyph set to act as a digital shorthand.Ĭombined with an inclusive approach to photography and a diverse secondary palette comprised of widely available Pantone inks-the identity celebrates the passion, diversity and authenticity of the Pirate community.Īcross studio locations, place names are free-stretched on exterior frontages in recognition of the local area. Three settings of stretch create a distinctive aesthetic and provide the necessary hierarchy for information. Add a stunning neon glow to your designs with our unique collection of free neon fonts Featuring a mix of bold, modern, and creative designs, these fonts are perfect for all your fun and vibrant projects. Arial was selected as the brand’s corporate typeface-one of the most democratic, widely available and freely licensed fonts in the world. Against the status quo.įor the wider identity, it was important that creative assets could be produced easily,īy anyone, anywhere, without obstacle. The URL would instead become the calling card-clear, direct and operative. The first step was to lose the corporate logo. The process would take Pirate back to basics presenting an authentic brand that promised to empower people to ‘create something real’. Working closely with the team, we identified ‘democratising creative space’ as a founding principle of the business.

There is a democratic and collaborative spirit that radiates from everything at Pirate. With 24-hour access to over 600 studios worldwide, Pirate are breaking down barriers to creativity, offering fully equipped professional spaces at the most affordable price point. Pirate (formerly Pirate Studios) is a global network of creative studios empowering the next generation of musicians, producers, podcasters and dancers. These are the most common typefaces in the database, but there are many more.Haas Inserat-Grotesk / Neue Aurora VIII (51).

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